By Jason Horowitz – New York Times

As the traveling brass band ended San Giovanni Lipioni’s annual holiday concert with a rendition of Wham’s “Last Christmas,” the gray-haired villagers seated in the old church of the central Italian hill town gazed dotingly at the few young children clapping to the music.

“Today there is a little movement,” Cesarina Falasco, 73, said from the back pew. “It’s lovely. It’s different.”

San Giovanni Lipioni, a tiny town in central Italy, has one of the oldest average populations in the country but hopes a marketing push will attract younger people.

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